[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vemi.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/#Article","mainEntityOfPage":"https:\/\/www.vemi.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/","headline":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","name":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","description":"Snaha predstavi\u0165 svoj produkt \u010do naj\u0161ir\u0161ej verejnosti priv\u00e1dza inzerentom mo\u017enos\u0165 umiestni\u0165 na internetov\u00e9 str\u00e1nky vyskakovacie reklamy. S\u00fa s\u00edce netradi\u010dn\u00e9, ale […]","datePublished":"2019-04-03","dateModified":"2019-04-03","author":{"@type":"Person","@id":"https:\/\/www.vemi.sk\/author\/#Person","name":"","url":"https:\/\/www.vemi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4bf629230dc34158290ba5b10491f45b3bfbba94b88af3386c3da2fed730f430?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bf629230dc34158290ba5b10491f45b3bfbba94b88af3386c3da2fed730f430?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vemi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vemi.sk\/wp-content\/uploads\/img_a300203_w16639_t1556553125.jpg","url":"https:\/\/www.vemi.sk\/wp-content\/uploads\/img_a300203_w16639_t1556553125.jpg","height":0,"width":0},"url":"https:\/\/www.vemi.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/","wordCount":458,"articleBody":"Snaha predstavi\u0165 svoj produkt \u010do naj\u0161ir\u0161ej verejnosti priv\u00e1dza inzerentom mo\u017enos\u0165 umiestni\u0165 na internetov\u00e9 str\u00e1nky vyskakovacie reklamy. S\u00fa s\u00edce netradi\u010dn\u00e9, ale po nejakom \u010dase za\u010d\u00ednaj\u00fa by\u0165 pre u\u017e\u00edvate\u013eov otravn\u00e9.Propag\u00e1cia v\u00fdrobkov z ka\u017edej strany Zauja\u0165 mno\u017estvo z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa napojen\u00ed na internet, sa t\u00e1to vyskakuj\u00faca reklama sna\u017e\u00ed u\u017e takmer z ka\u017edej strany, no dosahuje opa\u010dn\u00fd efekt. Je otravn\u00e1 a kaz\u00ed n\u00e1m z\u00e1\u017eitok zo sledovania toho, \u010do n\u00e1s na webe zauj\u00edma. Ide o fejky marketingov\u00fd \u0165ah, ale zrejme nie ve\u013emi \u00faspe\u0161n\u00fd. Rozoberieme si reklamy s n\u00e1zvom pop-ups.Pop-ups T\u00fdmto n\u00e1zvom sa ozna\u010duj\u00fa reklamy, pri ktor\u00fdch vyskakuj\u00fa okienka, otv\u00e1raj\u00face ponuky alebo u\u017e rovno str\u00e1nky, o ktor\u00e9 u\u017e\u00edvate\u013e pri surfovan\u00ed nem\u00e1 z\u00e1ujem. Po dlh\u0161om \u010dase sa intenzita tohto agres\u00edvneho sp\u00f4sobu st\u00e1va pre \u013eud\u00ed nepr\u00edjemn\u00e1 a otravn\u00e1, z\u00e1kazn\u00edk ju automaticky zru\u0161\u00ed a v\u00f4bec pon\u00fakan\u00e9 str\u00e1nky nenav\u0161t\u00edvi. Anketa, ktor\u00e1 sa zameriavala pr\u00e1ve na tieto reklamn\u00e9 \u0165ahy uk\u00e1zala, \u017ee a\u017e 50% \u013eud\u00ed, ktor\u00ed sa jej z\u00fa\u010dastnilo, nikdy ani jednu z pon\u00fakan\u00fdch rekl\u00e1m nevyu\u017eilo. Pr\u00e1ve naopak, sna\u017eia sa im vyhn\u00fa\u0165. Mnohokr\u00e1t toti\u017e prich\u00e1dza ve\u013emi nevhod, v momente, ke\u010f je z\u00e1kazn\u00edk s\u00fastreden\u00fd na nie\u010do \u00faplne odli\u0161n\u00e9.Slu\u0161n\u00ed predajcovia to maj\u00fa \u0165a\u017ek\u00e9 Z odborn\u00e9ho h\u013eadiska je tento sp\u00f4sob propag\u00e1cie produktov v\u0161eobecne pova\u017eovan\u00fd za najmenej efekt\u00edvny a ne\u00fa\u010dinn\u00fd. Google sa v roku 2017 rozhodol proti nim zakro\u010di\u0165 a weby, ktor\u00e9 tieto vyskakuj\u00face reklamy vyu\u017e\u00edva, penalizuje. S\u0165a\u017enosti u\u017e\u00edvate\u013eov smeruj\u00fa hlavne k tomu, \u017ee im prek\u00e1\u017eaj\u00fa, prich\u00e1dzaj\u00fa v nevhodn\u00fd okam\u017eik a zdaj\u00fa sa im m\u00e1lo vierohodn\u00e9. No d\u00f4le\u017eit\u00fdm faktom je skuto\u010dnos\u0165, \u017ee webov\u00e9 str\u00e1nky, e-shopy a spolo\u010dnosti, ktor\u00ed vyu\u017e\u00edvaj\u00fa svoj web na predaj nejak\u00fdch produktov, maj\u00fa z\u00e1ujem, aby sa prezentovali sol\u00eddne a pr\u00e1ve t\u00e1to pop-ups je pre nich akousi nepriamou konkurenciou. Efekt, ktor\u00fd nakoniec dosiahnu je ten, \u017ee z\u00e1kazn\u00edci po \u010dase za\u010dn\u00fa ignorova\u0165 v\u0161etky typy rekl\u00e1m, teda nielen tie otravn\u00e9, ale aj seri\u00f3zne. \u013dudia z\u00edskavaj\u00fa ak\u00fdsi obrann\u00fd reflex vo\u010di nim, ak sa slu\u0161n\u00fd predajca sna\u017e\u00ed nie\u010do pon\u00faknu\u0165 v z\u013eave, nereflektujeme na nich a okam\u017eite ju zru\u0161\u00edme, \u010do je d\u00f4sledok toho, \u017ee sme vystaven\u00ed t\u00fdmto neseri\u00f3znym ponuk\u00e1m pochybnej kvality a predajca tak dopl\u00e1ca na n\u00e1silne podstrkovan\u00e9 nekvalitn\u00e9 v\u00fdrobky nezn\u00e1mych spolo\u010dnost\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tvorba vyskakovac\u00edch rekl\u00e1m je \u010dinnos\u0165 ved\u00faca k ne\u00faspechu pre v\u0161etky strany","item":"https:\/\/www.vemi.sk\/tvorba-vyskakovacich-reklam-je-cinnost-veduca-k-neuspechu-pre-vsetky-strany\/#breadcrumbitem"}]}]